A
AppVids

The workbench

Free tools for app marketers

Five small instruments for planning paid UA: estimate installs, price your creative, and structure your testing. No signup, no email gate — every number is sourced or clearly labeled as a heuristic.

est. installs / mo4,210
CALC-01

CPI Calculator

Turn a monthly budget into an estimated install range, built on published CPI benchmarks — every number sourced.

OPEN TOOL →
Freelancer$212/video
CALC-02

UGC Cost Calculator

Compare what UGC video creative actually costs across freelancers, agencies, platforms, and AI tools.

OPEN TOOL →

“I deleted 4 budget apps before this one…”

GEN-01

Hook Generator

Generate scroll-stopping opening lines for your app’s video ads, based on hook patterns that keep working.

OPEN TOOL →
hook → demo → cta
GEN-02

Script Generator

Draft a UGC-style ad script skeleton for your app — hook, demo, and CTA — ready to hand to a creator or an AI.

OPEN TOOL →
PLAN-01

Testing Budget Planner

Work out how much budget your creative tests need before the results mean anything.

OPEN TOOL →